The [theater] is much less creepy than most of its kind—there's even bicycle parking indoors." In its 2012 Portlandia-related list of "Portland's Most Ill-Advised Valentine's Date Spots", IFC quipped, "Of course, considering the dwindling number of adult theaters across the country, you could make an argument that it's a piece of Portland history, and that visiting wouldn't be much different than going to a museum...on second thought, play it safe and stay away." annual restaurant guide in 2013, the newspaper made humorous "predictions" about what might become of some of the street's existing spaces.In total, I received 11 messages with 218 visitors. A few were a little more forward, and two were straight-up aggressive.
In 2005, The Portland Mercury said the theater showed heterosexual pornographic films daily except for Wednesdays and Saturdays, when it featured bisexual content.
It continues to operate as the city's longest running pornographic cinema and remains owned by a member of the Maizels family.
The cinema has been described as "less creepy than most of its kind" and "out of place" along the newly developed Southeast Division Street.
However, the rise of video cassettes and cable television led to a decline in cinema attendance, and by the 2000s, the Maizels family had sold all of their properties except for the Oregon Theatre.
Gayne Maizels still owns the theater, which continues to operate as the city's longest running pornographic cinema.
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