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High Competition on Top Keywords We found particularly high competition on the terms comprising our top 20 ranking, which includes a mix of general keywords such as ‘dating sites’ and branded keywords such as ‘match’ and ‘eharmony’.

On average, there were 179 advertisers sponsoring each of the top 20 non-branded keywords during the period, while there was an average of 31 advertisers sponsoring the branded terms, indicating a high level of cross-bidding on competitors’ brand names.

The app moderator, Eng said, had deemed a submitted screenshot of High Blood users voting on newcomers "too objectifying," but noted that the same principle is used in other dating apps.

The self-professed Trump supporter, who tweeted in June that he had been banned from dating site Ok Cupid, is fond of courting controversy.

He solicited nude photos for an art exhibition, which he called an "intellectual event" about the "unfiltered forms of humanity." That came to a halt, he told CNBC, because "there were not enough submissions to justify holding the expo." Eng has also taken to social media to comment on Google's firing of James Damore, an employee who wrote a controversial memo arguing that differences in pay between men and women in tech aren't entirely related to bias, but are partly attributable to biology.

Eng, a Nanyang Technological University graduate, justified those filters based on a market survey he said he conducted.

In the report of 160 people about their preferred non-mandatory filters, 21 percent said they would want an income filter, and almost 56 percent called for a profession filter.

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There are two advertisers in the top 20 ranking that offer to help men in the U. Adult Friend and its site appear to both be focused more on casual encounters between adults, while Ashley (which made headlines in 2015 for the hacking of its users’ personal information) helps connect people for extramarital affairs.

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