On 4 April 2008, a commercial was released, showing Niko walking towards the camera in many areas, from a prison to an airport.
The main purpose of the video is to showcase both the realistic environments and the fluid walking animation of the main character.
On 28 November 2007, a video was released, labelled "Official Box Art Unveiling", on the official GTA IV website.
The video shows several artists painting the cover art on a wall at a secluded warehouse location.
Grand Theft Auto IV is the first title in the third generation of the best-selling Grand Theft Auto video game franchise developed by Rockstar North which was released on 29 April 2008.
As the release date approached, Rockstar had been marketing the game heavily.
Rockstar's marketing has come in many forms, including television ads, internet video, viral marketing, and a redesigned web site.
The trailer uses a similar cinematic style to Godfrey Reggio's 1982 documentary film Koyaanisqatsi and used Philip Glass's original music from the film (the opening and closing stanzas of the track "Pruit-Igoe") as well as emulated time-lapsed filming from "The Grid".It ends with a scene in which Niko is wiping his forehead in the rain.The trailer uses "Real Mc Koy" by reggae artist Mavado.Rockstar has stated that all the trailer's footage is in high-definition 720p, generated real-time by the game's RAGE engine, running on "a next-gen gaming console." Microsoft stated this console was an Xbox 360.Incidentally, the initial server overload due to the heavy traffic is also credited for causing the first instances of Rickroll, where a 4chan user linked to the music video for Rick Astley's song Never Gonna Give You Up & Together Forever claiming it was a mirror of the trailer on You Tube.
Roman insists that they will soon get a mansion, but need to work their way "to the top" first.